News
November 23, 2006
The 2006 Boating Industry Top 100
Top 100 Dealers program is “a listing of dealers who are a
substantial cut above the rest”. The Top 100 ranking is based
on much more qualitative data than quantitative. It’s based
on how professionally dealers run the storefronts and the processes
and practices that deliver the boating lifestyle to the consumers
who enter them. And it looks deeply into how well they develop those
employees. It’s based on what they offer their customers – above
and beyond the boat, engine and accessories – and, in turn,
what their customers think of them. And the strength of the list is
found far more in these companies’ overall business operations
than their top-line revenue or units sold.
Hagadone Marine entered into the Boating Industry’s Top 100
list for the first time this year. And it was quite a jumping off
place. At #39 in North America, Hagadone Marine group, encompassing
The Yacht Club Sales & Service, The Resort Boat Shop, Boardwalk
Marina, Silver Beach Marina, Blackwell Island Marina and the Stateline
Boat Storage Facility, made a strong first appearance. The General
Manager, Craig Brosenne, is honored to have received the award. “2006
was a great year for Hagadone Marine. We pride ourselves on outstanding
customer service, providing the best possible boat product available
as well as top notch boat services and storage.” In 2006, the
Yacht Club added Malibu Boats to the line-up of Cobalt Boats and Carver
Yachts. “This allowed us to extend into the younger, more dynamic
boating demographic and evolve the Yacht Club brand, ‘Three
Great Lines, One Location” adds Paul Nielsen, Yacht Club Director
of Sales.
With a strong 2006 behind them, the team at Hagadone Marine is looking
forward to the 2007 boating season. Craig Brosenne comments, “this
experienced and passionate team is enthusiastic about 2007 and has
quite a schedule in the works”. And indeed it sounds like they
do. With the introduction of the new Cobalt Yacht line in June ‘07,
the Yacht Club is thrilled to offer a second line of luxury yachts.
These new yachts will make appearances at many of the boat shows in
the Inland Empire. The Yacht Club is planning on attending boat shows
at Spokane, Tri-Cities, Sandpoint, Black Rock, Priest Lake, Gozzer
Ranch and of course the Memorial Day Show on Lake Coeur d’Alene.
The upcoming year is also filled with many customer appreciation days
including the famous “3rd Annual Raft Up” on Lake Coeur
d’Alene. Hundreds of boats meet on the lake, tie up to each
other and enjoy live music, refreshments, games and giveaways. Last
year’s “Pirates of the Carribean” theme gathered
quite the crowds and 2007’s Margaritaville is sure to bring
out Jimmy Buffet fans by the boat load. The Yacht Club Sales & Service
is located at 1000 S. Marina Drive in Coeur d’Alene, ID and
can be reached at (866) 525-3232 or online at www.hagadonemarine.com.
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